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| Jaws Food (South Korea) |
In relation with my previous blogs, this one also focuses on
the Korean culture. This time, I will be talking about one of their famous
food. It was a very cold spring in Seoul, as additional description from my
second blog, and I realized that it has been three days yet I never released a
sweat from my body due to their climate. Entering my mind was a great idea – I
need to eat spicy food. A fast food chain stood out in front of me selling
various Korean street foods. The store’s name is “Jaws Food” as shown in the
photo above.
“Jaws Food”, with a logo of a shark, is a very famous fast
food store in South Korea and their best seller in the menu is Ddeokbokki or spicy rice cake. Instead
of sauced pasta, it is composed of cylindrical shaped rice cakes. At first you
will think that it is just a tomato sauce but as early as now, I am telling you
it is not. This spicy rice cake is in a hot pepper paste, known in South Korea
as gochujang, topped with anchovies.
This food has a very unique taste of spiciness that it will challenge you to
eat them all. This spicy rice cake is good to eat together with sundae (blood sausage) and cider. Truly
“Jaws Food” offers and sells Seoul’s trademark foods.
At that time, I failed to eat all the spicy rice cakes even
though I have two sodas to help me reduce the spiciness. I was also shocked
that their complimentary soup has a real whole chili pepper floating above. Yet
I am glad that I had already released my sweats even though it was because of
the spiciness. When you are in Seoul and you are trying to eat their food,
beware because it is like eating chili pepper. Check out the video below to
learn how to cook spicy rice cakes.
Hi. How do they advertise food in Korea? Do they also have big billboards like in PH? Might be good to include them as well :)
ReplyDeleteThank you ma'am for the suggestion. I would definitely include your ideas next time I make a blog about food.
DeleteBy the way, there are no billboards in Korea since it is not allowed. Most advertisements are made through posters and commercials (known as CF). Many advertisements use Idols (K-Pop Stars), actors and actresses. In terms of food, they advertise it by airing it in different variety shows.